FLOW started out as a binding company but now make a full range of boards, bindings and boots. For over 15 years FLOW has delivered product with an original style that makes it stand out from the crowd. FLOW is the originator of "speed entry" bindings which were once seen as gimmick but are now widely considered as one of the most innovative and useful binding innovations in the history of snowboarding. Neil Pryde and Reinhardt Hansen started FLOW as they wanted to make snowboard bindings, more comfortable and easier to use.
With FLOW bindings the highback pivots down so you can slide your foot in rather than having to mess around doing up ratchets when you want to drop in and go ride. This innovative and original approach to making snowboard gear has seen FLOW go on to become one of the top global hardgoods brands and if you're looking for bindings that make strapping in easy then FLOW make the bindings for you.
FLOW has a progressive team of athletes who help to push product design to new heights of performance. The FLOW team includes the likes of Scotty Lago and Mike Basich and the team has collectively amassed good results at events such as the 2010 Olympics, X-Games, US Open, and the Dew Tour. The winning combination of skilled team riders and original technology continues to make FLOW "sick since 96". A truly different-by-design brand, FLOW continues to push the boundaries of snowboard design. If other snowboard brands are sheep just following the rest of the flock, FLOW is the renegade, going against the grain and smashing the status quo. FLOW continues to do its own thing and focuses on maximizing the performance, comfort and convenience of all their products.